Introducing CoLab

Join SB&G CoLab to work alongside the best minds in the betting and gaming space, trial your products and delight our customers.


SB&G CoLab is opening a door into online bet and gaming, creating an opportunity for startups and small businesses to partner with brand leader, Sky Betting & Gaming.

With over 1.6 million customers, SB&G want to tackle key business and customer challenges by building relationships with small businesses, with the potential to develop longer term commercial partnerships.

The 11-week programme will be run in collaboration with corporate innovation specialist L Marks and successful candidates will be mentored by senior Sky Betting and Gaming business leaders and get access to test and demonstrate their product/service in live customer environments.

SB&G and L Marks will also provide potential investment opportunities.

Register your interest

Find out more about CoLab

What's on offer

Mentorship from SB&G senior leadership

Product validation from SB&G stakeholders and customers

Testing in a live SB&G test environment

A network of external mentors with diverse market expertise

Opportunity to gain investment from SB&G and L Marks

Free desk space at SB&G for the duration of the lab